Bethesda Inc. Grant Updates: Center for Addiction Treatment and Spry Labs.

Last spring, Bethesda Inc. awarded two planning grants to regional entities to further develop concepts in addiction treatment and digital health innovation.

Bethesda Inc. awarded a $150,000 one-year planning grant to Center for Addiction Treatment (CAT) to develop an operating/business plan for a new primary care clinic and medical resident training program at the CAT campus. We also awarded a $150,000 one-year planning grant to Cintrifuse to prototype Spry Labs and develop a business plan for ongoing sustainability. Spry Labs is a dynamic venture-building lab to tackle challenges in consumer-driven healthcare.

Both grants have yielded exciting developments consistent with our mission – to improve the health and well-being of people in Greater Cincinnati.

CAT completes business plan, set to celebrate opening of clinic.


Thanks to a $150,000 planning grant from Bethesda Inc., the Center for Addiction Treatment completed a business plan for its Deaconess Health Check clinic in April. This included clinical scope and staffing, operating work streams and patient flow, financial systems and community outreach plans. The capital expense for the new clinic was funded by the Deaconess Foundation. A grand opening of the new Spaulding Recovery and Family Care building, which houses the clinic, was held August 10.

A unique aspect of Bethesda Inc.'s grant was to develop a staffing model that includes a specific training program in addiction services for medical residents in family practice and internal medicine. Under the direction of Dr. Scott Woods, TriHealth residents are expected to staff the initial pilot program, which will educate physicians about integrated behavioral health and primary care models, and increase their understanding of alcohol and drug use disorders as treatable diseases. The facility expects to partner with emergency departments, law enforcement, the court system and other community organizations in the region to ensure high quality care for people and their families in treatment for addiction.

In addition to providing medical care to people battling addiction, the clinic will serve the families of patients. It is expected 3,500 patients per year will be helped through inpatient and outpatient services – a figure that will grow to 15,000 per year in the fifth year of operations. Medicaid, private insurance and private pay options are available.

Spry Labs builds consistent model to identify and solve healthcare problems.


Recognizing there’s a perfect storm of challenges affecting healthcare providers, Spry Labs’ core team, led by Emily Geiger and Wendy Lea, rolled up their sleeves to face the problems head-on.

Fueled by the $150,000 planning grant from Bethesda Inc., Spry’s team produced a new vision statement, mission statement, and organized the IXHealth conference in September 2016 to identify the most pressing macro-trends important to healthcare innovators’ sustainability and growth.

Spry’s initial purpose was to commercialize intellectual property (IP) from healthcare clients and institutions by surrounding that IP with experienced talent. Through the planning process, Spry Labs identified its key differentiator: focusing on identifying and solving healthcare “problems” rather than creating and incubating new ideas. Specifically using human-centered design, Spry solves real world healthcare problems impacting people every day.

Focus areas include patient navigation and empowerment; personal “wellth” care; health data trust; and convenience clusters – on-demand, patient-centered product and service bundles.

Spry has also completed the design and set-up of its business entity and piloted it with paying customers. Spry’s delivery model is to partner with providers, payers, employers and venture-builders to tackle challenges in consumer-driven healthcare.

In addition, Spry now includes a staff of four, and is building its membership among leading local and regional companies and a list of contributing partners. It offers three platforms to members:

  • Design Sprints – Rigorous, high-velocity workshops take a problem set and turn it into a refined business model in 3-5 days.
  • Venture Build – Paired with top venture-building talent, Spry builds digital prototypes and workflow, then activates pilots for corporate and healthcare members.
  • Launch – Validated by pilots, we launch customer-tested products to our member and investor network to fund, scale and grow the new company.

Spry expects to be sustainable in 2017 and double its budget by 2019 to over $1 million in revenue. To volunteer or support the work of Spry Labs, visit